Since 1995, Christopher Parr's interactive marketing & branding work has been featured in USA Today, Entertainment Weekly, Ad Age, NY Times to the Wisconsin State Journal. First, below you'll discover recent news, interviews, latest startups, including past online marketing and social media strategy projects Christopher spearheaded.
NYTimes: Creating social buzz for Burberry, Coach, BMW, Gucci, Hermes, Chanel...
Luxury Daily News: Interview with Christopher Parr on latest startup and creating online buzz with Marc Jacbos, BWM and Jimmy Choo
Yahoo News: Christopher Parr's latest startup, with writers from Forbes, TechCrunch, Conde Nast Traveler, Mashable
Askmen.com: Askmen.com names Christopher Parr "One of the 6 Coolest Men in Fashion..."
Wisconsin State Journal: Christopher Parr's Family Featured in Disney's New Social Media Campaign
Facebook Marketing Team: Facebook's case study on Christopher's social media marketing strategy to engage luxury consumers:
Allfacebook.com: 10 Secrets To Creating Your Brandís Facebook Presence
Emarketingandcommerce.com: Facebook Marketing Best Practices From Sub-Zero and Wolf
Insidefacebook.com: Luxury Appliance Makers Sub-Zero and Wolf Market to Customers on Facebook
Adobe profiled my work at Sub-Zero in a casestudy Sub-Zero Appliance Manufacturer Experiences a 270% Increase in Lead Growth .
Discovery Channel's Treehugger talked to me about Green Appliances and Kitchens.
Brandweek featured my web video series with kitchen designers - here's also news about the video series on Reuters.
I presented at both the NY and London Luxury Interactive Summits - and I spoke to Luxury Letter about the event.
Media Post interviewed me on Luxe Online Can Be Hard to Find
. And the recent article Sub-Zero Launches Growagreenkitchen.com.
USA Today talks to Christopher about Apple's new iPhone
NY Times: Readers Are Key Ingredient as Virtual Kitchen Heats Up
Sub-Zero and Wolf Unveil New Interactive Web Sites
WSJ: Internet Is One Tool Among Many
Cap Times: A Tasty Podcast
Sub-Zero Wine: Blog Offers Insight and Advice from Leading Wine Contributors
Luxury Institute: Wealthy Consumers Rank Wolf, GE Monogram, and Viking the Home Appliance Brands With the Most Effective Websites in 2006
Epicurious.Com: Sub-Zero And Wolf Team With Epicurious.Com To Launch Innovative Online Advertising Campaign
2005 WebAward Competition, Best Mini-Site for Subzeropro48.com
Sub-Zero Launches Interactive Mini-Site FresherFood.com
2003 Internet Advertising Competition, Best Manufacturing Interactive Site for subzero.com
Older Media Mentions and Awards:
Recipient of the Viterbo University Outstanding Alumni Award for Professional Development.
Christopher Parr has been a contributing writer for Madison Magazine, In Business, and Corporate Report. His work has also been featured in those fine publications.
Web Sites That Work from Adobe Press (available at Amazon.com)
HTML Unleashed from Macmillan Publishing (available at Amazon.com)
Internet Professional Publisher's Association Award for Design Excellence
"All in all, the site is stunning in its revolutionary approach. The design concept is truly excellent and will probably emerge in the coming months as one of the new standards in a field yet again in transition. Our hat is off to Parr for some ground-breaking work. This is an up and coming shop and a good one to watch."
Featured in USA Today (Hot Pick), Netscape's Cool Site of the Day, CBS Radio, Billboard, Entertainment Weekly, ZDNet and much more.
Yahoo! Pick of the Week
Milwaukee Journal Sentinel
The Web Magazine
"...a noteworthy site. We sort through hundreds of URLs each day, selecting only a handful to rate and review."
Next to Butch Vig of Garbage and Madison police chief Richard Williams, Madison Magazine included Christopher on their "25 Most Influential People in Madison" list.
David Siegel's High Five Award for Excellence
"...the site design gracefully acknowledges Wright's architectural legend by setting up a display that hints at the blueprint metaphor."
Hotwired - NetSurf
Cover Story on the Wisconsin State Journal's Rhythm Magazine
Yahoo! Internet Life Magazine
NetBest Award - Best Site of the Year
Presented by MacWorld and YPN in Boston, Parr took home the top honors. The judges were the "who's who" of the wired world (including Chip Bayer, Executive Producer - Hotwired; James Atlas, writer and editor - the New York Times; author Douglas Coupland; Roger Black, president - Interactive Bureau, designers of Discovery Channel Online & USA Today Online)
USA Today's Hot Site
Project Cool's Site of the Day
Microsoft's Ultimate Web Site of the Week
A nomination or runner-up, or something, from the Addy's
C|NET's Best of the Web
The Best of Everything on the Net
Our work is prominently featured in the "Ezines" section of YPN's 3rd Edition of "the Internet Bible", available at a bookstore near you.
"...NetGuide has selected your site as a Platinum Site - one of the best on the Web. The Platinum Award recognizes Web sites that meet our stringent criteria for overall excellence."
The Original Cool Site of the Day
Top 5% of All Web Sites
Excite Review -
"an example of the best"
Magellan 4 Star Review
MSN's Pick of the Day
Windows Magazine's HotSpot
Internet 1996 World Exposition -
Featured Arts Pavilion