After working in the TV, film and theatre industry, Christopher Parr founded Parr Interactive in 1995. As Marketing/Creative Director of the award-winning interactive, branding and e-marketing agency, he developed marketing strategies for many clients, included Rayovac, John Deere, Looksmart, Sub-Zero, Credit Union Executives, Microsoft, WPS Insurance, Epic Insurance & State Capital Credit Union. His projects have been featured in numerous publications, including USA Today, Wired, Ad Age and Entertainment Weekly, and case studies featured in Clear Blogging from Apress, Web Sites That Work from Adobe Press and HTML Unleashed from Macmillan Publishing.
He was also a VP, Marketing/Creative Director for a technology and entertainment company, working with Warner Bros. Pub., AOL, leading the marketing team, branding and PR. Christopher also financed and co-owned an internet e-commerce startup, featuring luxury home & garden goods.
Christopher also managed consumer marketing and media for Sub-Zero/Wolf. Heading up interactive, promotions, media, video, branding, e-newsletters, blogging & podcasts -- and developing campaigns with HGTV, NY Times, Oprah and Epicurious.
Currently, Christopher consults with a variety of brands on online marketing, social media strategies, and he invests in start-ups.